THE BUSINESS OF THE UEFA CHAMPIONS LEAGUE

Prize Money Galore:
The UEFA Champions League is not just about winning trophies; it's also a big money-maker for everyone involved. The prize money for the tournament has been increasing over the years, showing just how successful it has become. In the 2023-2024 season, the total prize money was a whopping €2.03 billion. That's a lot of cash!

How Clubs Make Bank:
Teams that make it to the group stage get a base fee of €15.6 million each. They also get bonuses for winning and drawing games. The further they go in the tournament, the more money they earn. Quarter-finalists get €10.6 million, semi-finalists get €12.5 million, and the runner-up gets €15.5 million. But the big prize is for the winner, who takes home €20 million.

TV Rights Are Key:
TV rights are a huge part of the Champions League's revenue. Big TV networks pay a lot of money to show the matches. In the latest deals, UEFA made around €3.2 billion from broadcasting rights. That's a lot of dough!

Sponsorship Deals:
Clubs also make money from sponsorships and advertising. The Champions League is watched all over the world, so sponsors love to get their names out there. Top clubs get big bucks from sponsors, which helps them make even more money.

Meet the Sponsors:
Here are some of the key sponsors for the 2023/24 season and beyond:

PepsiCo:
PepsiCo has been a sponsor since 2015. They have renewed their sponsorship until 2027. They do cool stuff like the UEFA Champions League Final Kick-Off Show by Pepsi.

Heineken:
Heineken has been a sponsor since 1994. They will continue until 2027. They focus on sustainability initiatives.

Mastercard:
Mastercard has been a sponsor since 1994. They have fun activities for fans, like the Player Mascot program.

FedEx:
FedEx has been a sponsor since 2015. They help with logistics for the tournament.

Just Eat Takeaway.com:
This partnership started in 2019. They sponsor multiple UEFA competitions.

Expedia Group:
Expedia Group has been a sponsor since 2018. They provide travel solutions for fans.

Oppo:
Oppo became a global partner in 2022. They do cool fan engagement activities.

Turkish Airlines:
Turkish Airlines signed a deal in 2022. They get lots of branding exposure during matches.

Big Goals for the Future:
UEFA is aiming to make even more money from sponsorships and licensing in the future. They want to hit €750 million per season from 2024-2027. That's a big increase from what they're making now.

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