LIONEL MESSI'S IMPACT ON AMERICAN SOCCER

Messi's Arrival in Major League Soccer:
Former USA No1 Brad Friedel believes that Lionel Messi has made a huge impact on football in America since joining Major League Soccer. Messi, an eight-time Ballon d'Or winner, created a frenzy across the country when he joined Inter Miami last July, shortly after winning the 2022 World Cup with Argentina. In his first few months with the Florida team, Messi scored 11 goals and provided five assists in 14 games.

The Transformative Effect:
Friedel, who is based in Miami, has witnessed the transformative effect Messi has had on the football culture in the city and beyond. Previously, the MLS team's stadium was located in Fort Lauderdale, and many people were unaware of its presence. However, as soon as Messi signed with Inter Miami, his face was everywhere, pink Inter Miami shirts were seen all around, and billboards featured his image. The impact has been enormous, not only in Miami but also in all the stadiums he visits.

Expanding Opportunities:
Messi's arrival has opened up new opportunities for Inter Miami. The team has been invited to play in countries like El Salvador, Hong Kong, and Saudi Arabia during their pre-season tour. This is a significant achievement for an MLS team, and the impact has exceeded everyone's expectations.

The Anticipation for the 2024 MLS Season:
The upcoming 2024 MLS season, which will be Messi's first full campaign, is highly anticipated and expected to be one of the most exciting in the history of the competition. Fans are eager to see Messi's skills and contributions to the league.

Ensuring Sustainable Growth:
Friedel acknowledges that MLS was already on an upward trajectory before Messi's arrival. However, he emphasizes the importance of capitalizing on the increased interest to ensure long-term growth. Friedel urges league officials to secure lucrative television contracts and attract large sponsors, similar to the success of the Premier League. These steps will contribute to the survival and prosperity of the league in the future.

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